London Pride, Host Of World Pride, Considered A Success, Pride Toronto Getting Ready For 2014
Via Pink News UK:
Angela Mason, former director of Stonewall and one of the 1972 veterans, told PinkNews.co.uk: “Well, I think we’ve got it together again, despite all the obstacles. That’s always been the history of Pride. “Pride really depends on the commitment and anger of our lesbian and gay community. Politicians sometimes court us and sometimes don’t, but we’re going to carry on anyway. I think that’s very much the spirit of the original Pride, it shows we’re not dependant on political bureaucracies.” Peter Tatchell was marching among veterans under the banner ‘Decriminalise homosexuality worldwide. Global LGBT equality.’ On the parade route today, he told PinkNews.co.uk: “Despite the failures of the parade organisers, the Mayor of London and Westminster City Council, we’re here and having a fabulous WorldPride.
Also via Pink News UK, Pride Toronto already wooed crowds with thier gay cabs to promote World Pride 2014, of which they’re are the hosts to be:
Pride Toronto has unveiled a new taxi advertising campaign to promote the host city of WorldPride 2014 to gay Londoners, as the latter city handed over the mantle this weekend.
Toronto beat Stockholm to host WorldPride after winning the majority vote from leaders of gay and lesbian organisations around the globe.
As WorldPride celebrations in London have now drawn to a close, Toronto has two years to promote its host status and encourage tourism to the city, beginning by targeting the gay community in London.
Advertising agency Crispin Porter + Bogusky designed three adverts to run on the taxi fleet including the rainbow flag colours of pride in a glitter effect, a black studded cab mimicking leather fetish wear, and a bright pink cab with a fur effect.
All taxis will run with the strapline ‘Ride with Toronto Pride’ and the WorldPride logo.
Toronto Pride has funded the taxis for four weeks and will target passengers in the London districts of Soho and Vauxhall.
Advertising in the cab includes the message on the front seats: ‘If you think this cab is gay, wait until you see Toronto in 2014.’
Passengers will also be given WorldPride-branded receipts for their journeys.
John Kehoe, Managing Director at Transport Media worked on the campaign with Crispin Porter + Bogusky said the “high impact design and visibility of these taxis are sure to increase talk ability and raise awareness of WorldPride 2014”.